White Square | Белый Квадрат



Birds Records

Рекламируемый продукт

WWF Russia, Yandex. Music


Globally, at least 40% of bird species are in decline and one in eight birds are on the verge of extinction. We had to come up with a solution that would provide a sustainable flow of donations to WWF and raise awareness of the issue of bird extinction. In collaboration with WWF and Universal Music we created Birds Records, a record label monetizing birdsong via streaming. We launched Birds Records with the music video “Dich” by Ivan Dorn. “Dich” features the voices of endangered bird species from the IUСN Red List. Streaming “Dich” and other Birds Records’ tracks generates money for the WWF. “Dich” is an illustration of human activities that influence the extinction of rare bird species. The video consists of 9 stories in 9 different styles. Issues resonate with the audience more through the lens of visual style. Pollution is illustrated with dirty ink and the birds’ last dance consists of 120 hand drawn frames. Over 20 artists of various disciplines worked on “Dich”. https://birdsrecords.com


BBDO Moscow: Executive Creative Director: Alexey Fedorov Copywriter: Petr Martyuk Art-director: Alexey Litovka Managing Director: Natalia Tsyganova Client Services Director: Alexandr Kuznetsov Account Director: Anastasia Vikulina Account Manager: Valentina Zubareva Producer: Meri Asatiani Petrick animation studio Universal Music Group Union for the protection of birds of Russia