White Square International Festival, promoting creativity, highly values ideas and people in the industry, shares the principles of socially responsible marketing, peacefulness and defends universal human values. The festival continues to call for entries and invites representatives of marketing, advertising, media, digital, creative and communication agencies to submit their most effective projects, implemented from January 1, 2022 to April 28, 2023, in MARKETING EFFECTIVENESS category.
The entries in MARKETING EFFECTIVENESS, MARKETING SERVICES MEDIA and DIGITAL categories will be evaluated by Marketing & Digital Jury, professionals with international recognition in the industry, representatives of leading network and local agencies from all over the world, who have numerous awards and experience of judging prestigious creativity festivals around the world.
The contest E. MARKETING EFFECTIVENESS celebrates measurable impact of creativity into business development. Entries should demonstrate outstanding results over the short / long term perspective and show how executed work drove tangible increase of business effectiveness, was instrumental to cultural change or integral in the achievement of brand purpose. Criteria of judging are: 25% idea, 25% strategy, 50% results.
The contest E. MARKETING EFFECTIVENESS includes 4 nominations:
E1 Short-term Creative Effectiveness
Campaigns/projects demonstrating high business results thanks to creativity and having proved their effectiveness over a short-term perspective (6 months or less).
E2 Long-term Creative Effectiveness
Campaigns/projects demonstrating high business results thanks to creativity and having proved their effectiveness over a short-term perspective (6 months to several years).
E3 Brand Launch/re-launch Campaign
Effective brand/trademark launch or relaunch campaigns.
E4 Breakthrough on a Budget
Strategic and creative use of low budget and/or limited resources for maximum impact.
In addition to MARKETING EFFECTIVENESS, White Square Festival participants are welcome to submit entries in the following categories:
- MARKETING EFFECTIVENESS
- MARKETING SERVICES
- MASS MEDIA
To submit the entry in MARKETING EFFECTIVENESS contest participants need to format the entry according to the technical requirements, register on the website and wait for confirmation from the Festival moderators within 3 working days.
A complete guide to submitting entries can be found in the Entry Kit.