White Square


Business and educational program of White Square 2021 will run during three days – 9th, 10th and 11th of June – and will include over 80 master classes, lectures, workshops, discussion panels, talk shows devoted to newest trends in marketing, advertising, creativity, branding, digital, media. Accredited participants will be able to discover effective communications solutions and explore successfull tools and lifehacks in marketing that are relevant in various markets. 

Nowaday White Square is one of the strongest in Eastern Europe business forums in the sphere of marketing and advertising communications, providing its participants with professional insights about how to be effective in business thanks to creativity in marketing strategies.         

Headliners of the festival are titans of world advertising market whose names are widely known in the international arena, recognized creative directors whose advertising projects for the world's largest brands have been repeatedely awarded with prestigious trophies, experienced speakers of the leading international communications forums of Europe and the CIS.           

Full program of White Square 2021 will be announced in early March. 

Among the headliners of the festival:

Merlee Jayme, Global President Dentsu Mcgarrybowen, Chairmom of Dentsu Jayme Syfu, Philippines

Ergin Binyildiz, Chief Creative Officer, Havas Creative Group Turkey, Turkey

Chacho Puebla, Co-founder and Partner, 23 Rios Craft Beer, Spain

Markus Daubenbuechel, Managing Creative Director Ex Scholz & Friends, Germany

Jim Seath, Strategic Creative Director, White Rabbit, Hungary

Michael Wilk, Global Executive Director Serviceplan, Germany

Pancho Gonzalez, Co-founder & Chief Creative Officer, Inbrax, Chile

Rebecca Nadilo, Chief Strategy Officer, Wunderman Thomson, Singapore

Steve ColmarExecutive Creative Director, Publics Groupe, Portugal

Folker Wrage, President, Leavingstone International, Switzerland.

Annually the festival unites most active and progressive representatives of professional community from 30 countries of the world, and welcomes more than 700 accredited delegates - advertisers from different fields and top advertising agencies of Belarus, the CIS and Europe.

Participants are also able to relax after the eventful business program, enjoy live communication with colleagues in inspiring atmosphere of creative thought and establish useful business contacts in informal way at everyday festival parties.