White Square | Белый Квадрат


Creative Director, Jung von Matt

Creative Director & Head of Art based in Germany.

Luis Paulo Gatti is a graduated in Advertising and post-graduated in Digital Design.
He started his career as an Art Director in Rio de Janeiro, Brazil. And like any other talented professional in Brazil, he was invited to move to São Paulo.
In this new city, he had the opportunity to work in some of the best agencies in the country, creating campaigns for local and global brands.
He then decided to embrace an old dream of working abroad, and accepted an offer to work in the Middle Eastern.
There he had his first experience of managing a creative team, as Associate Creative Director.
After a couple of years he moved again, this time to work as Creative Director at the European market.
Luis Paulo Gatti always believed that advertising was meant to entertain, instead of interrupt.
That is why he is always looking for opportunities to transform his ideas into real experiences.
He is also a gamer and tech enthusiast, a passion that you can find in some of his works.

In his career he participated as a member of the jury in several festivals such as D&AD, Cannes Young Lions Competition, The One Show portfolio competition, Communication Arts, Creativepool, New York Festivals, El Ojo, Kyiv International Awards, Golden Award Montreux, MAd Stars, Lisbon Awards, WINA Festival, Adforum PHNX, Mobius Awards, Paraná Creativy Club, Ampro Globes Awards, APP Campinas, One Eyeland Awards & The Side Show. He has different projects recognise from the most important international shows in our industry, as D&AD, Cannes Lions, The One Show, The ADC Global, Clios, LIA, Andy Awards, White Square among others.

For the past 7 years Luis Paulo Gatti is a Teacher & Coordinator at Miami ad School LATAM, where he helps to develop young talents.