White Square | Белый Квадрат


Creative Director, PARTNERS

After a Marketing degree in 2000 he started as a copywriter trainee the long, winding road at Bates Lisbon, where won his first national awards, his first Cannes Lions shortlist and Eurobest Press bronze.
2004 meant a couple of months to BSUR Amsterdam in a prolific exchange program, learning about Concepting with masters Jan Rijkenberg and Joost Van Perik. Back in Portugal, started working at BBDO, won Portugal Young Lions 2005 and gold at El Ojo de Iberoamérica with the French Spiderman stunt for Optimus telco:  Alain Robert climbed the tallest building in Lisbon with his both bare hands, while talking to an audience with a Bluetooth mobile phone.
More awards and shortlists on NY Festivals, LIA and Creative Club of Portugal and also the honor of writing nationally famous Portuguese Private Bank double spread press ads, created before by Pedro Bidarra, Portugal’s advertising superlative name and his ECD at the time.
In 2007 a short passage at McCann Lisbon and his first gold at Effies with the naming Pop-Up for Oliveira da Serra olive oil new bottles. Later started in Fischer, a small Brazilian agency running in Portugal big clients as Sagres beer, CTT post mail or TMN telco, with a brilliant team that achieved Portugal’s Agency of the Year 2010. More awards and shortlists came, including Creative Club of Portugal, ADCE and Cannes Lions.
In 2011 moved to Havas where he created the national most viral digital campaign of the decade with Optimus, awarded with 5 gold at Creative Club of Portugal Festival.
Between 2012 and 2015, TBWA Lisbon, brands like McDonald’s and IKEA, and more awards and shortlists, including bronze at Eurobest and more 4 gold at CCP Festival and 4 gold Effies.
2016, return to Havas. And gold at Epica with Animalife’s Karma film, and more awards at El Ojo, Drum DADI Awards, Digiday Europe and more 4 gold in the Portuguese Creative Club Festival.
In the middle of pandemic in 2020, the change to MSTF Partners, Dentsu Group, working mostly MEO telco, having the chance of “finally making commercials with Cristiano Ronaldo”, quoting my older son.