Has more than two decades of experience in journalism, public relations and marketing communications. She started her journalistic career in the economy section of the Slovenian daily newspaper Dnevnik, and then shifted to public relations and marketing communications at the Slovenian book publisher Mladinska knjiga where she combined her greatest passions – (copy)writing, editing and books. However, the journalistic call was louder and in 2008 she joined Medijski partner, publisher of Marketing
Magazin, first as a journalist, then executive editor of the magazine. Since 2019, she has been its editor-in-chief. She graduated in marketing at the Faculty of Economics in Ljubljana, Slovenia, and obtained a master's degree in marketing from the Faculty of Economics and Business in Maribor, Slovenia.