Zoran started as movie critic and a bit later as art critic, while I was studying history of art and German in Ljubljana. It was fun for a while but when the opportunity to work in an advertising agency showed up he grabbed it. It was a small agency of four friends called Idea Company. A few years later they all joined Futura DDB, where Zoran became Creative Director and partner. Since 2000 the list of his clients includes McDonald's, Peugeot, Telekom, Spar, XXX Lutz and a lot more. 11 times Zoran won the title agency of the year at Slovenian advertising festival with Futura DDB, once they were agency of the year at Golden Drum. He won more then 120 awards at SOF and around 40 international awards including Golden Drum, Grand Prix at Epica, Creativity, LiAA … His work got shortlisted in Cannes and New York but he would trade all of that for playing just one gig with either Pearl Jam or Rolling Stones.