The high level of judging, professional competence and impartiality in the evaluation of entries are one of the strengths of White Square Festival.

Every year, the jury members represent different countries around the world celebrate the high level of entries and the organization of judging process of the Festival, both offline and online formats. The Regulation of Jury work governs the evaluation of entries. The main judging criteria are the creative idea and its implementation. In some contests, one of the key points is the effectiveness of creative solutions.

In 2023 White Square contest entries will be judged by 4 main jury line-ups and the Grand Jury that will determine the Grand Prix of the Festival: 

CREATIVE JURY is judging CREATIVE and BRANDING contests: film, print, radio & audio, outdoor, integrated, branded content & entertainment, creative use of media, communication design, packaging design, digital & interactive design, product design, brand environment design 

MARKETING and DIGITAL JURY is judging MARKETING EFFECTIVENESS, MARKETING SERVICES, DIGITAL and MEDIA contests: brand experience & activation, PR, direct, campaigns: sectors, innovations, creativity driven transformation, digital, mobile, social & influencer, creative data, channels, excellence in media, media campaign 

MASS MEDIA JURY is judging MASS MEDIA contest: communication, digital & mobile, reach, integrated campaigns, change for good. brands, change for good. nonprofit, charity, government 

CRAFT JURY is judging CRAFT contest: film craft, print & outdoor craft, excellence in radio & audio

Following the links you can get acquainted with the jury members in:

2022 http://2022.adfest.by/en/jury

2021 http://2021.adfest.by/en/jury

2020 http://2020.adfest.by/en/jury

The jury for White Square 2023 is actively being formed at the moment and will be announced at the end of the March.