The business consists of two parts: a network of small Japanese bistros and a delivery service. The main idea lies in a modern approach to the service and presentation of the food, straight off the ice products of the highest possible quality as well light and clear visualization to keep the focus on the product. The brand identity is based on original typographic design filling the whole space and conveying the Japanese vibe. It is supported by hieroglyphs which can also serve as a distinct graphic element. The naïve-styled illustrations evoke the feeling of freshness and naturality of the products. And orange as the main color makes us think of salmon, the principal ingredient.