YugStroyImperial is one of the leading developers in Russia. There's even a crown on its logo. Anyway, the company reached a point where they no longer wanted to be imperial or wear a crown. Long-term strategic changes resulted in an audacious, almost instant rebranding. Even the name was replaced by the one created within the company and that embodies the new business focus. Tochno ("committed") is a name that speaks for itself and can be easily expressed in visual communication. But how to make yourself visible among others - symmetrical, flat, and straight to the point? We needed to create a graphic DNA of the brand, which we called the T-DNA. In all communications, on all media, we stay committed to our T-style.