It is customary to wait for a bright line, but sometimes you can find it yourself. In the ray of the first spring sun that tickles the nose through the thick curtains. In the foam of the sea surf and its endless embrace. Even just looking at the sky, you can find your bright line. And, of course, the bright side begins with a new journey. The creative idea is a brand's reaction to the current context and an attempt to support and inspire the audience.