Modern entertainment formats are increasingly involving people, while reading no longer seems to be such a desirable activity. To tell about the new service for reading "Stroki" from MTS and to show how interesting and exciting book worlds can be, we decided to use the brightest and trending tool of 2022 - AR. And for the implementation of the project, we chose the most reading place - the Moscow Metro and used the Troika map as a marker for augmented reality.