Brief description: Our team helped the client in launching a new line of gins, and we came up with the name OxyGin. This name perfectly highlights the drink's light and drinkable nature while also having an emotional and functional appeal due to being a neologism. Task: Our task was to design classic gin and yuzu and raspberry flavored gins. Solution: We took inspiration from Steampunk and Victorian England aesthetics, using a balloon image to convey the idea of lightness. Each product has a unique illustration and color code for easy differentiation. The packaging design resembles a vintage travel poster, inviting customers to try new tastes and experiences while taking a hot air balloon ride.